After graduation, many graduates have already gained initial placements in agencies. But what the specific requirements of the entrants is usually still quite unclear.
Julia Laska from Dortmund in its investigation lines of development and trends of public relations career via voluntary based on analysis of 200 jobs, which were published between January and December 2008 in online job boards and provide voluntary work in PR.
Claudia Baeumler summarizes it as follows:
"In over 50 percent of the analyzed Tenders had a university degree a prerequisite for the job. The study was in most cases is not specified. If specialized knowledge was needed, then it went to programs in the fields of communication and media studies, business administration, marketing and business. Good English written and spoken is also the basis for contact with international customers and partners. For more than 60 percent of the offered internship were therefore required language skills. In addition, experience was required in the writing of texts (37.5 percent) and communication skills (25 percent). Practical experience in journalism (42.5 percent) and Public Relations (27.5 percent) of Advantage. Soft skills such as creativity, resilience and motivation are just as important.
was the main task of the trainees in the examined tenders especially in the media and press relations. In 66 percent of the ads, for example, writing texts or the research of issues were mentioned. Shall belong, for example, advice and strategy and concept development in 39 percent of calls to the job profile. In the evaluation of communication activities on the other hand only 17.5 percent of would-be trainees to be trained. "
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