Smallest Breasts In Bollywood

PR 2.0: Speech by bloggers part 1

(off topic)


Blogger as a target group of public relations

Classic press releases and invitations to press events often end up with bloggers in the trash. In order to achieve long-term bloggers as multipliers, new channels are called upon to respond to their needs. A service provider makes for language programs before it: to get test access to a spell on the Blogger platform, the company opted for a measure that was tailored to the audience. To be successful bloggers to speak, it is imperative for PR professionals to use new channels.

Not only professional journalists but also personal bloggers are now found in the distribution of many PR departments. Often forget that journalists and bloggers are not to be regarded as a homogeneous audience and traditional PR tools like press trip or press release is bloggers often meet with incomprehension and rejected. The PR industry needs to take into account not only the new communication channels in their distribution, but to adapt the instruments of active public relations to the new target group. An example of a successful PR campaign, with individual attention of opinion leaders 2.0, provides the supplier of the platform to the spelling checker:
Instead of traditional press release were selected bloggers an exercise book by post, in the printed one of the bloggers created blog entry and was glued corrected. Together with a personal letter, signature and censorship bloggers have been invited to consider the future of an online platform is its spelling. The roll call welcome to register for the trial avid bloggers.

PART 2: (?) Press tour for Blogger
Another example comes from the tourism industry. Here are press trips for journalists common instrument of public relations. Journalists have the opportunity to travel to distant lands to sleep in the best hotel rooms to take advantage of spa treatments and to test five-course menu. Not always be individual hotel guides offered and distributed press kits. Many hotels "give away" free nights and in return receive a mention in the media. The fact that this method but not to transfer to Blogger, the example of a larger hotel group:

few selected bloggers were invited to spend two days with attendant in a hotel of their choice. Included was a presentation of the hotel, an explanation of the action, and information on the expected contribution, the creation of a digital travelogue, the invited bloggers Bernd Röthlingshöfer describes in his blog.

The Hotel Group, a pioneer in organizing Blogger trips surprised the bloggers: not only travel costs were taken, but also pocket money of 500 € should be given to participants. (The emphasis is on "should", because according Röthlingshöfer came this referral to never). So much effort, the organizers were also on the invitation was so disappointing for the guests arrive, neither welcome nor information about the hotel were offered. The supervising agency will probably slept to take the guests to welcome, accommodate, or by a press kit. Thus, the participants had to rely on their research on their own. Even for WiFi use, a fee of almost 10 € per day was collected.

Part 2 follows ....